The Next Generation of Digital Marketing Solutions
IBM Digital Agencies Seminar took place on February 7, 2015 at YEM Istanbul in Turkey. The Seminar was a unique opportunity to gain valuable marketing insights for a digital agency in Turkey. LuckyEye CEO, Tolga Artan made a presentation about Digital Customer Experience and Digital Experience Management.
Tolga Artan told that delivering an integrated customer experience that results in higher customer engagement with the digital workplace, employee digital experience, Social Business and digital marketing strategies.
Deliver Personalized Customer Experiences
Tolga Artan mentioned that it is important to transform digital customer experience by making digital a core part of the business. Artan also emphasised digital marketing optimization should focus on three key strategies;
- Understand customers
- Personalize experiences
- Measure impact
Tolga Artan gave tips around the idea of how to build a customer loyalty with IBM customer experience management software and understanding customers better in more engaging ways with IBM solutions. Artan gave examples from IBM Digital Analytics, Tealeaf customer experience management solutions and customer behavior analysis, marketing automation, social curation, IBM Watson Explorer.
The Seminar focused on social, mobile, analytics and cloud technologies to improve business around digital marketing strategies. Here is the list of speakers presented at IBM Digital Agencies Seminar 2015;
Maja Barel - IBM Engagement Marketing Leader for Middle East Africa & Turkey
Joseph Preston - Sales Leader-Portal Products at IBM
Jeff Seifert - IBM Global Business Development and Channel Sales Executive
Jale Akyel - IBM Turk Ecosystem Development Manager
Ebru Binboga - Sales Manager, MEA B2B Integration & Turkey Industry Solutions at IBM
Erhan Güçdemir – Turkey / Collaboration Solutions Brand & Sales Manager at IBM
Tolga Artan – LuckyEye CEO