In today’s digital conditions, companies prioritize the concept of employee advocacy. It encourages its employees to share company content in their social media profiles. This concept is now taking its place in the marketing strategy of many companies, from small business to global brands.
What is Employee Advocacy?
Employees can be the biggest supporters of brands. The Employee Advocacy term means that the employees of the company provide brand value through their own online channels and that they can communicate with employees by motivationg them tos hare their brand content with their social networks.
Employee Advocacy is described as the promotion of a company by employees who share their support in the social networks for the brand, product or services of the company. The target of the Employee Advocacy is to inform, educate and interact with the workforces. While social media is often the primary tool for Employee Advocacy, employees can also benefit from e-mail, chat, forums, discussion boards, and more.
As a marketing tactic, Employee Advocacy is a strategic and sustainable program that encourages employees to share brand values and messages in an organic way.