Marketing tools enable us to convey our messages to a broader audience more easily. Brochures, inserts, radio, TV and outdoor are necessary tools of a successfull marketing campaign.

As email becomes an important tool of communication, we can add it to that list. Email marketing lowers the costs of communicating while it creates the opportunity of one-to-one relationsship with a big customer base.

As email becomes an important tool of communication, we can add it to that list. Email marketing lowers the costs of communicating while it creates the opportunity of one-to-one relationsship with a big customer base.

Do you know what you need to do in order to use email marketing more efficiently ? Let us remind you :

Subject Line is Important

Many people will only see your subject line when they receive your email. This is maybe your first and last chance to capture them, so use it. Write it very carefully.

Build an Impressive Content

Everyday everyone of us receive many email from many senders. The content has to be strong and be of use to the recipient. Also, it has to be designed accordingly. So, think about what you send and how you present it.

A creative use of language improves the chance of being read. But don't write long texts just to be interesting. Make it as simple and short as possible. People tend to skip long texts.

Visual Feast

A professionaly designed email will attract more attention than regular ones. If you work with agencies for your offline documentation, you should start working with agencies also for your online documentation. Any message you send should represent your corporate image.

But, remember that everyone pays to connect to the Internet, so don't make them pay more to receive your big file attachments.

Make a List !

Before trying to buy spam CD's with thousands of email addresses, try using your own data, which is a more direct source of information for your business. If you don't ask for email addresses of your contacts, begin asking now.

Does your site work for you ? Your visitors are probably the best source you can ever imagine. Ask for their contact information and provide them something useful. Start a relationship !

PS : Those CD's with email addresses are considered illegal in many countries. They might get you into real trouble, so avoid them.

Ask for Permission and Provide Privacy

If you want a successfull campaign with real results, instead of spam, you need people, who are interested in what you send. So if you have an audience, ask for their permission to send email.

Don't share the information of the people in your list with 3rd parties, unless you have been authorized to do so.