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Pera Museum

Digital Marketing, SEO/SEM, Analytics
 

Web site of Pera Museum offers a unique experience for art-lovers.

Pera Museum is a private museum founded by Suna and İnan Kıraç Foundation and is one of the first few private museums of Turkish cultural scene. Located at Pera, a colorful city center of Istanbul, the museum offers a wide range of cultural activities such as international exhibitions, film and educational programs, and even concerts. The web site of Pera Museum is designed to support those activities in the digital world of web, mobile and social media.

We have spent a whole 10 months to research and analyse the requirements as the first phase of the project together with the digital team of the museum. Using a detailed system analysis document as an output of this process, we located a calendar application at the core of the whole project to support wide array activities of the museum, that enables the visitors to save the activities in their agenda or share them. Sections about collections, publications and the library also reflect the rich layers of content at the museum. To eliminate the complexity and maintain a minimalist approach was the key when thinking about the user experience. Of course, a solid IT infrastructure was also necessary to support all this life in that digital ecosystem and to keep the site up and running even under the heavy traffic created by most popular exhibitions.

We still meet Pera Museum team periodically to discuss improvements in our project, the user experiment and the infrastructure.

We provided navigable and visitor friendly Pera Museum website which make it easy for for their audiences to access the information they need.

While preparing to create the website for Pera Museum, we had developed a system analysis for 10 months with discussing different idea exchanges. We also prepared an exclusive calendar which can be added bu users to their agendas for events such as special collections, displays, films and trainings on the Pera Museum web. In addition to this, search engine optimization (SEO) works are reviewed by LuckyEye. We are providing digital marketing solutions support and helping redefine digital channels for Pera Museum.

The website keeps Pera’s online visitors engaged because Pera Museum’s digital channel experience offers not only the concept of virtual museum, mostly for a real life museum experience. We are proud to develop peramuzesi.org.tr where art-lovers from all over the world can visit online.

Pera Museum

 
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