AL360CX: AI-Powered Lead Generation & Nurturing

Multi-Channel Touchpoint Collection

AI360CX simplifies the process of collecting touchpoints from various digital channels, including:

• Web forms on landing pages
• Social media platforms: Facebook, Instagram, LinkedIn
• Digital campaigns: Track customer interactions across multiple online platforms and automatically convert these into contact profiles within the system.

How it Works

Whenever a potential customer fills out a form on a landing page or engages with a social post, AI360CX captures their information and automatically creates a new contact in the system, saving your team valuable time.

Automated Contact Creation

AI360CX eliminates manual data entry by automatically creating contacts based on the collected touchpoints. The system intelligently populates the customer database with key contact details, ready for lead nurturing and further analysis.

Benefit:

With automated contact creation, your sales and marketing teams can focus more on strategy and engagement rather than administrative tasks.

AI-Powered Lead Nurturing

Once contacts are in the system, AI360CX uses advanced machine learning models and the Campaign Designer to nurture contacts through automated, personalized marketing campaigns. The platform:

• Tracks each contact’s behavior, including interactions with your website and marketing materials.
• Tailors follow-up communications to each contact's interests and stage in the sales funnel.
• Continually refines the nurturing process to guide leads toward conversion.

Example

A prospect who interacts with multiple product pages could automatically receive personalized emails with product recommendations, driving them further down the sales funnel.

Predictive Lead Scoring

AI360CX takes lead scoring to the next level with its predictive lead-scoring functionality. Using advanced machine learning algorithms, the platform analyzes historical data and customer behavior patterns to:

• Evaluate and prioritize leads based on the likelihood of conversion.
• Assign scores to leads using criteria such as engagement level, demographic fit, and past interactions.
• Streamline lead routing: Automatically assign qualified leads to the appropriate sales or marketing team, ensuring they receive timely, targeted engagement.

Benefit:

Predictive lead scoring empowers sales teams to focus their efforts on high-potential leads, reducing the time spent on cold leads and improving conversion rates.

Lead Conversion Optimization

By analyzing extensive datasets and identifying patterns, AI360CX allows businesses to:

• Optimize their sales processes by focusing on leads with the highest probability of conversion.
• Implement tailored nurturing strategies that improve customer engagement and drive higher conversions.
• Route leads efficiently to the right team, ensuring timely action.

Example

A lead that frequently interacts with your blog posts and downloads a product brochure may be routed directly to your sales team, flagged as high priority for immediate follow-up.