The main purpose of marketing is to idetify the specific goals and needs of customers and increase awareness of the product or service for succes interaction. For this reason, your products or service must meet the right customers in the right channels. With Marketing Automation, you can create a way for a stronger and personalized communication with your customers.
When we examine marketing and automation separately;
‘’Marketing’’ is an ongoing communications exchange with customers in a way that educates, informs and builds a relationship over time. And ‘’Automation’’ means doing a task without touching people as much as possible. Thanks to the online circles, these two terms are now used together.
Today’s Marketing departments working with an easy-to-use platforms which makes the digital management easier than ever with an automation solutions for marketers. With marketing automation, it is possible to see how a potential customer interacts at a 360 degree angle.
Marketing Automation is a digital campaign automation management technology for a marketing and sales departments, which helps marketers to accelerate their production, segmentation, leadership scoring, customer life cycle marketing, and marketing ROI metrics.
Marketing Automation automates the marketing process in a digital environment from manual to modern software. With Marketing Automation tools, you can organize complex processes such as social media marketing, e-mail marketing and content marketing. It also ensures that the work is published in a timely and programmatic manner with a regularly reports.
Marketing Automation helps the completion of the procurement process by ensuring that the target is on the right platform and communicating with the appropriate content.
With LuckyEye Marketing Automation, do not miss the opportunity to present your customer’s buying process on the right platform with the right content. Automate the most time-consuming processes of the sales process and empower your control by managing digital campaigns faster.