Pesonalized marketing (or individual marketing) can be defined in various ways, but the most basic level explanation is the implementation of a strategy of providing companies with individualized content throuh the use of data collection, analysis and automation technology.
Personalized marketing is a marketing strategy, which is taking the help of data analysis technology that aims to send messages to an individual customer or potential customer. That’s why personalized marketing is the most effective form of targeted marketing.
For a successful personalized marketing as much as customer information is needed. Fortunately, today there is an enormous sea of data about individual consumers.
Digital media is one of the best tools of personalized marketing and is very popular with advertisers. Consumer information can be tracked on a webpage with using cookies and interactive feedback tools; where advertisers displayed ads provide rich data for individual users and viewers on a variety of channels, from websites to YouTube and even television.
Benefits of Personalized Marketing
The greatest advantage of personalized marketing is that the individual needs of the consumers and their respective areas are determined. In this way, existing and potential customers are effectively targeted and this kind of targeted advertising creates high conversions and ultimately creates a profitable sales path.
Today, companies that use personalized marketing, increase their total sales about 19%. Personalized marketing for both (business and consumer) has numerous advantages. When strategies are applied successfully, the following benefits come into play:
Developed Customer Experience: Customers are more comfortable while they providing personal information to their loved ones when they recieve something. They fill out forms, participate in surveys to get discounts, and Show their preferences. Customers also prefer brands to protect their private information and provide a more personalized experience when they recommunicate with the brand. That’s why Developed Customer Experience is one of the most important title for personalized marketing.
Increasing Brand Loyalty: When consumers provide information and data, they expect to be seen as unique individuals with spesific preferences. Businesses that devote time and resources to implementing successful personalized marketing strategies will benefit from competitive advantage both in term of brand loyalty and customer happiness. In a nutshell, personalized marketing is the best choice for happy customers.
Generating Consistency: Sometimes consumers interact with brands in many channels (e-mail, social, mobile, etc. ) in just one day. That’s why, it is more important than ever, that brands should create consistency content across the various channels. For example, in-store experience must match the experience in digital or other kind. For his reason, the in-store experience must match with the experience of messages found in the digital World.